Kobe Bryant in ‘The Call of Duty’ Ad: What Is the Right Thing To Do?

Seem familiar? It should. It’s the new Call of Duty: Black Ops by Activision and TreyArch.

After Infinity Ward got knocked off the development of the new C.O.D. franchise, TreyArch hauled ass to prove that they can still deliver an award-winning title.

It’s no surprise that they spent a pretty penny on marketing; by getting Kobe Bryant to appear in their new commercial, along with Jimmy Kimmel.

My initial reaction was…cool. I thought it was a clever commercial, considering I’m a film major myself. It shows everyday people, with their everyday work-hats on and wielding guns in an intense war-zone, to imply that p...

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