Is Phil Jackson Crafting Kobe’s MJ Legacy?

Michael Jordan's shadow over the NBA will last until either Nike goes bankrupt or Gatorade goes sour. There has been talk of changing the league's logo from Jerry West's dribbling figure to Jordan's dunking airwalker, and other discussions about the entire league retiring Jordan's No. 23.

Thanks to the cable television revolution and his personally-driven sports marketing explosion, there will never be an icon bigger and brighter than Jordan. He's the model to which every new athlete, no matter the sport, is compared.

And yet when Jordan retired the second time, the discussion among pundits and bar stools became the next standard-bearer on the mantle of the NBA. Who could be the next player to captivate the hearts and minds of the entire country from a basketball court?
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