Kobe Bryant Returns from His “Worship The Swoosh” Asian Tour

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Was Kobe’s week on the other side of the world for anything other than proselytizing the good message of the swoosh people and selling Nike gear on that large continent?

At least it wasn't lauded as some great humanitarian effort.

And now it’s over.

Amazing the transformation of the Kobe Bryant brand. Is it the power of PR or the ridiculously short attention span/memory of the 21st century human being?

The development of a human brand—the cultivation, the promotion—is almost bril...

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