Still Stung by Finals Loss, Warriors Driven by Redemption Kevin Durant Offers

OAKLAND, Calif. — We hate losing more than twice as much as we enjoy winning.

That's the harsh reality according to psychologist Daniel Kahneman, who has extensively studied a concept called loss aversion. In a series of tests, Kahneman told the New York Times:

There is an asymmetry between gains and losses, and it really is very dramatic and very easy to see. In my classes, I say: 'I'm going to toss a coin, and if it's tails, you lose $10. How much would you have to...

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